Sales Funnel Strategist and Graphic Designer

More traffic won't save a funnel that's broken. 

A system that
sells will.

I build custom sales funnels that turn the visitors you’re already getting into buyers — and turn buyers into customers who stick around.

$14M+

CLIENT REVENUE GENERATED

120+

FUNNELS LAUNCHED

3.2x

AVERAGE CONVERSION RATE

You don't have a traffic problem.
You have a leaky bucket.

Every dollar of ad spend and every ounce of hustle you put into traffic pours straight through a funnel that isn’t built to catch it. Sound familiar?

Your website looks fantastic, but isn’t converting 

Customers buy once and never come back

Leads opt in, then go cold after one or two email follow-ups

You’re stitching together tools that don’t talk to each other, and nobody’s watching the leaks

None of that is a traffic problem. It’s a funnel problem — and it’s fixable.

WHAT I BUILD

One custom funnel.

Built to do three things: bring people in, close the sale, and keep them coming back.

Not a template.
Not a Frankenstein stack of plugins.
A funnel designed around your offer and your customer, built once, and built right.

Attract

Landing pages and lead magnets built to convert the traffic you already have, so every click has somewhere to go.

Convert

Copy, design, and offer structure built to turn browsers into buyers — no more beautiful pages that do nothing.

Retain

Follow-up sequences and post-purchase flows that keep customers buying instead of vanishing after the first transaction.

HOW IT WORKS

A proven 4-step process.​

From first call to first sale, in as little as 3 weeks.​

01

Discovery

We find out exactly where your funnel is leaking traffic, sales, or repeat customers.

02

Blueprint

A full funnel map showing what gets built, in what order, and why — before a single page goes live.

03

Design & Build

Your funnel, built and integrated in your stack, tested before it ever sees traffic.

04

Launch & Optimize

We watch what happens after launch and keep tightening the leaks so growth doesn't stall.

CASE STUDIES

Results, not just deliverables.

Every project is measured in revenue moved. Here’s what recent funnels have produced.

+675%

REVENUE

From $8k to $62k months in 90 days

Rebuilt the entire lead funnel so existing traffic converted instead of leaking out. 

Read case study

3.2x

CONVERSION

8.4% opt-in to 12.1% purchase rate

New landing page + 7-email nurture sequence. Same ad spend, 3× sales.

Read case study

$1.2M

PIPELINE

1.2M pipeline in one quarter

Lead magnet and calendar funnel that kept the pipeline full without new traffic spend.

Read case study

CLIENT LOVE

What clients say after launch…

I have hired and recommended Michelle for her design services for many years. Not only is she an inspired designer, she’s uniquely gifted at uncovering the essence of a brand and the motivation of its audiences.

​She applies that insight to a variety of marketing channels including increasing online conversions. She is ultimately invested in her clients’ bottom lines. On top of that, she brings excellent communication and responsive customer service skills to all her client engagement

Ivy H.
​FusionBox CEO

I have known Michelle both personally and professionally for more than a decade. During that time, we have worked together on many graphic design projects from simple to complex. Always, and I mean ALWAYS, she delivered a superior product on time and on budget. As a marketing consultant with many diverse clients, I never hesitated to tap Michelle for her expertise. She is creative, resourceful and a joy to work with. I encourage you to make her your first choice when looking for a consummate visual arts professional.

Anne H.
​ProdigousWorks

Starting a business was a lot of work and a lot of stress, but having Michelle design my company’s logo and some marketing material was by far the least stressful part of it all. She was professional, reliable, prompt, and really listened to what I wanted and was able to design a logo that perfectly depicted all that my company stood for.
​
​It was an absolute pleasure working with her and I cannot recommend her work enough.

Bree M.
Owner, Breezy Pet Care

FREE – 24 PAGES

The Funnel Blueprint.

The exact framework I use to build funnels that produce 6- and
7-figure launches. Templates, checklists, and the copy formulas —
all inside.

  • The 5-part conversion architecture
  • Landing page wireframes that convert 8%+
  • Email sequence templates (swipe & deploy)
  • The metrics dashboard I build for every client

Send it to my inbox:

No spam. Unsubscribe in one click.

FAQ

The questions everyone asks.

Why do I need a funnel instead of just a website?

A website hands visitors five things to click and hopes for the best. A funnel gives them one next
step at a time — which is why it converts traffic into sales, and sales into repeat customers.

What does a project cost?

Full funnel builds start at $8,500. Landing-page-only projects start at $3,200.
You’ll get a fixed quote after our discovery call — no surprises.

Do you work with my existing brand?

Absolutely. I can extend your existing brand system or build a new one as part of the engagement.

Which tools do you use?

ClickFunnels, Marketing Secrets AI, Claude, ChatGPT, and Lovable. I’ll pick the right tool for the job — and 
I’ll recommend based on your goals.

What if the funnel doesn't convert?

Every build includes 30 days of post-launch optimization.
If we don’t hit the KPI we agreed on, I keep iterating until we do.

© 2026 Hayes-Creative.
​Funnels that fix the leak — more traffic converted, more sales closed, more customers who stay.